Growth & Marketing
Customer Acquisition & Lead Management System
Built a repeatable paid-acquisition and lead-management system that moves Meta Ads inquiries from WhatsApp into qualification, consultation, proposal, and closing.
More inquiries were not the same as more opportunities.
Estetiik needed a repeatable way to generate demand beyond personal referrals, while keeping low-intent inquiries from consuming the same attention as serious interior-project prospects.
Referral quality could be strong, but volume was difficult to control or scale.
Raw lead volume included different levels of intent, readiness, budget, and project fit.
Important project details, follow-up status, and next actions were spread across conversations.
The useful question was not only how many leads arrived, but which ones progressed into consultation, proposal, and closing.
A visible path from paid attention to commercial conversation.
The system connects acquisition, qualification, lead management, and human consultation. Dedicated AI Sales and Lead Nurturing systems now extend this foundation, but are documented separately to keep responsibilities clear.
Built around the decisions that matter.
Meta Ads became a controlled source of inbound project inquiries instead of relying only on referrals.
Prospects are reviewed using project detail, intent, readiness, consultation signals, and fit.
Project type, location, budget signals, qualification status, follow-up state, and next actions are organized in one operating view.
Qualified prospects move into a higher-context Google Meet or site-survey conversation rather than staying in chat.
Consultations, surveys, proposals, and closings can be reviewed as stages rather than disconnected conversations.
Conversation automation and lifecycle nurturing are handled by separate systems, keeping this case focused on acquisition and lead management.
The funnel became measurable beyond raw lead volume.
Approximate figures from campaign and pipeline records for October 2025 to June 2026.
Less scattered activity. More operating clarity.
Primarily dependent on personal referrals.
Meta Ads became a repeatable inbound source.
No standardized way to separate serious prospects from low-intent inquiries.
Prospects were reviewed using project detail, readiness, and consultation signals.
Context and next actions were spread across WhatsApp conversations.
Lead details, status, follow-up state, and next actions were organized in one operating view.
Commercial progress was difficult to review as one journey.
Consultations, surveys, proposals, and closings were tracked as connected stages.
Built around a real operating workflow.
Actual artifacts are shown where they add context. Customer-identifying details should remain anonymized.
Anonymized operating view used to organize prospect context, qualification, follow-up state, and next action.
Acquisition foundation
- Paid acquisition and lead-management workflow is operational.
- Raw inquiry volume is separated from qualified commercial progression.
- Human consultation, survey, proposal, and closing remain central to high-value decisions.
- The system acts as the acquisition foundation for the newer Sales and Nurturing layers.
Deeper revenue visibility
- Strengthen ad-to-lead attribution so campaign and creative quality can be evaluated beyond CPL.
- Connect downstream qualified-lead and deal signals back to paid-media decision making.
- Keep AI Sales and lifecycle follow-up as separate specialist systems instead of overloading this workflow.
Key takeawayFor a high-consideration service, the useful acquisition metric is not simply how many people message you. it is whether the right prospects keep moving through the funnel.
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