Built a practical acquisition workflow that connected Meta Ads, WhatsApp inquiries, lead qualification, and human consultation for Estetiik Interior Design & Build.

Estetiik Customer Acquisition System

Context

Estetiik is an interior design and build business serving mainly residential clients, alongside selected commercial projects. Its services span interior design, renovation, custom furniture, and project execution.

When the business was still relying largely on personal referrals, lead quality was often strong but the flow was inconsistent. The goal was to create a more repeatable way to bring in serious project opportunities without treating every inquiry as equally valuable.

I designed a customer acquisition and lead-management workflow that connected paid acquisition, WhatsApp inquiries, qualification, consultation, and follow-up.

What I built

The system used Meta Ads as the primary acquisition channel, then moved inquiries through a practical qualification and consultation process:

Meta Ads campaigns to generate inbound WhatsApp inquiries.
A qualification process to distinguish serious prospects from low-intent inquiries.
A Google Sheets-based lead management system for prospect details, status, and follow-up.
A clear handoff to human consultation and proposal preparation.

Workflow

Meta Ads
  ↓
WhatsApp inquiry
  ↓
Initial lead review and qualification
  ↓
Lead Management System (Google Sheets)
  ↓
Google Meet consultation
  ↓
Site survey, when needed
  ↓
Proposal and budget estimate

For high-value interior services, lead volume alone is not enough. The workflow needs to identify intent, preserve context, and move the right prospects into a proper consultation.

Outcome

From October 2025 to June 2026, the system generated approximately 400–600 raw leads through Meta Ads. Around 100–150 progressed into qualified prospects based on signals such as detailed project discussions, Google Meet consultations, budget readiness, property ownership, or site-visit requests.

Area	Before	After
Customer acquisition	Primarily dependent on personal referrals	Meta Ads became a repeatable source of inbound inquiries
Lead handling	Context and follow-up were handled manually across conversations	Lead data, qualification status, and follow-up were organized in one system
Qualified prospects	No standardized qualification process	100–150 qualified prospects identified from 400–600 raw leads

Visuals

Customer acquisition workflow

Tools used

Meta Ads · WhatsApp · Google Sheets · Google Meet